Q. What is the literal meaning of the word “media”?
A). Entertainment
B). Means or channels of communication
C). Newspapers only
D). Government announcements
Answer: B). Means or channels of communication
Explanation: The literal meaning of “media” is a means or channel of communication that carries information to a large audience.
Q. Which of the following statements about mass media is correct?
A). Mass media only entertains the public.
B). Mass media reaches a large audience and informs, educates, and influences them.
C). Mass media is limited to newspapers and radio only.
D). Mass media has no role in democracy.
Answer: B). Mass media reaches a large audience and informs, educates, and influences them.
Explanation: Mass media reaches millions of people and plays a key role in informing, educating, and influencing public opinion.
Q. Which of the following is NOT a form of mass media?
A). Television
B). Newspaper
C). Personal diary
D). Radio
Answer: C). Personal diary
Explanation: Personal diaries are private, while mass media reaches a large audience.
Q. Which of the following is NOT a print media?
A). Journals
B). Books
C). Magazines
D). Television
Answer: D). Television
Explanation: Television is electronic media, not printed media.
Q. One major advantage of electronic media over print media is:
A). Permanent record of information
B). Ability to reach a larger audience quickly
C). Requires literacy to access
D). Limited coverage
Answer: B). Ability to reach a larger audience quickly
Explanation: Electronic media can broadcast information instantly to a large audience, making it faster than print media.
Q. Which of the following is a key characteristic of electronic media?
A). Only written content
B). Interactive and audio-visual communication
C). Requires printing press
D). Can only be accessed by subscription
Answer: B). Interactive and audio-visual communication
Explanation: Electronic media uses audio, video, and interactive formats, unlike print media which is only text-based.
Q. Which of the following is an example of electronic media?
A). Newspapers
B). Radio and television
C). Magazines
D). Books
Answer: B). Radio and television
Explanation: Electronic media uses electronic devices to communicate information, such as radio, television, and digital platforms.
Q. Which of the following can create financial dependency that might influence media content?
A). Advertising revenue
B). Audience polls
C). Editorial independence
D). Ethical journalism
Answer: A). Advertising revenue
Explanation: Heavy reliance on advertising can sometimes pressure media organizations to favour the interests of advertisers, affecting neutrality.
Q. Media often does not work independently because it is heavily dependent on:
A). Audience feedback
B). Advertising and sponsorship revenue
C). Journalistic training
D). Editorial policies
Answer: B). Advertising and sponsorship revenue
Explanation: Dependence on advertisers for funding can influence what media publishes, limiting full editorial independence.
Q. What risk arises when media relies heavily on corporate advertisements?
A). Too much sports coverage
B). Biased reporting in favor of big companies
C). A decrease in entertainment shows
D). Less use of newspapers
Answer: B). Biased reporting in favor of big companies
Q. One of the primary roles of media in a democracy is to:
A). Promote government propaganda only
B). Inform citizens and enable public debate
C). Replace political institutions
D). Focus solely on entertainment
Answer: B). Inform citizens and enable public debate
Explanation: Media provides information and a platform for discussion, which is essential for an informed electorate in a democracy.
Q. Which of the following can threaten the role of media in a democracy?
A). Strong editorial independence
B). Censorship and political pressure
C). Freedom of speech
D). Public accountability
Answer: B). Censorship and political pressure
Explanation: Interference from government or political groups can prevent media from reporting freely, weakening democratic accountability.
Q. A free press is essential in a democracy because:
A). It entertains the public
B). It ensures accountability and informs citizens
C). It replaces the legislative process
D). It limits public participation
Answer: B). It ensures accountability and informs citizens
Explanation: Free media keeps government and institutions transparent and allows people to make informed decisions.
Q. Which of the following is a potential misuse of media in a democracy?
A). Providing investigative reports
B). Spreading misinformation or fake news
C). Educating citizens about policies
D). Hosting public debates
Answer: B). Spreading misinformation or fake news
Explanation: Misinformation can mislead citizens and distort democratic processes, undermining informed decision-making.
Q. One of the challenges for media in a democracy is:
A). Unlimited freedom without responsibility
B). Balancing freedom with ethical reporting
C). Avoiding public opinion
D). Not reporting political issues
Answer: B). Balancing freedom with ethical reporting
Explanation: Media must exercise freedom responsibly, ensuring accuracy and fairness to strengthen democracy.
Q. A balanced report in media means:
A). Presenting only one side of a story
B). Giving fair representation to all relevant perspectives
C). Focusing solely on opinions
D). Ignoring facts
Answer: B). Giving fair representation to all relevant perspectives
Explanation: A balanced report ensures that all sides of an issue are covered accurately, allowing readers to form informed opinions.
Q. The agenda-setting role of media refers to:
A). Telling people what to think
B). Influencing what issues people consider important
C). Controlling government policies
D). Limiting public discussion
Answer: B). Influencing what issues people consider important
Explanation: Media doesn’t tell people what to think, but it highlights certain issues, shaping public perception of their importance.
Q. What is Khabar Lahariya?
A). A government-run newspaper
B). A weekly rural newspaper run entirely by women
C). A corporate media company
D). A TV news channel
Answer: B). A weekly rural newspaper run entirely by women
Explanation: khabar Lahriya is run by eight Dalit women in Chitrakoot district in Uttar Pradesh.
Q. Khabar Lahariya is published in which languages or dialects?
A). English
B). Hindi
C). Bundeli
D). Punjabi
Answer: C). Bundeli
Q. When did the Government of India first impose censorship on the media?
A). 1947, immediately after independence
B). During the Emergency from 1975 to 1977
C). In 1991, after economic liberalization
D). In 2000, during the IT boom
Answer: B). During the Emergency from 1975 to 1977
Q. Who was John L. Baird?
A). Inventor of the telephone
B). Inventor of the mechanical television
C). Pioneer of the radio broadcasting
D). Developer of the printing press
Answer: B). Inventor of the mechanical television