Q. What is the primary purpose of branding?
A). To sell products at lower prices
B). To create a unique identity and image for a product or company
C). To avoid marketing campaigns
D). To eliminate competition entirely
Answer: B). To create a unique identity and image for a product or company
Explanation: Branding differentiates a product or business from competitors by creating a recognizable identity and building customer loyalty.
Q. Which of the following is a main objective of advertising?
A). Informing, persuading, and convincing
B). Limiting consumer choice
C). Avoiding competition
D). Reducing audience engagement
Answer: A). Informing, persuading, and convincing to buy the product
Q. Which of the following best explains why advertising is important for new products?
A). To provide entertainment
B). To introduce the product and create awareness
C). To increase manufacturing costs
D). To limit consumer knowledge
Answer: B). To introduce the product and create awareness
Q. Which of the following increases the cost of branded items?
A). Mass production only
B). Marketing campaigns and promotions
C). Avoiding quality checks
D). Selling in small quantities only
Answer: B). Marketing campaigns and promotions
Explanation: Advertising, endorsements, and promotional activities increase expenses, which are reflected in product pricing.
Q. Branded items are usually costly because:
A). They are always imported
B). They include costs of marketing, packaging, and brand value
C). They have fewer features
D). They avoid quality control
Answer: B). They include costs of marketing, packaging, and brand value
Explanation: The price of branded goods reflects not only production costs but also expenses for advertising, packaging, and the brand’s reputation.
Q. Emotional appeal in advertising works because:
A). Consumers ignore facts
B). Emotions create a stronger connection with the brand
C). It reduces brand credibility
D). It focuses only on price
Answer: B). Emotions create a stronger connection with the brand
Explanation: Ads that evoke feelings like happiness, nostalgia, or fear make products memorable and persuasive.
Q. Use of repetition in advertisements helps make them appealing because:
A). Consumers get bored quickly
B). Repetition reinforces brand recognition and recall
C). It reduces consumer interest
D). It increases product cost only
Answer: B). Repetition reinforces brand recognition and recall
Q. One negative effect of advertising on small businesses is:
A). It reduces brand awareness
B). High advertising costs can strain limited budgets
C). It increases customer engagement
D). It helps attract new customers
Answer: B). High advertising costs can strain limited budgets
Q. Advertising that focuses on the lives of the rich and famous often helps people forget about the issue of:
A). Poverty and social inequality
B). Brand recognition
C). Product quality
D). Market competition
Answer: A). Poverty and social inequality
Explanation: By highlighting luxury, glamour, and wealth, such ads can distract audiences from pressing societal issues like poverty, unemployment, or inequality.
Q. Celebrity-focused advertisements can shift public attention away from:
A). Consumer preferences
B). Social problems and everyday struggles
C). Brand loyalty
D). Product features
Answer: B). Social problems and everyday struggles